Hot sales: 'Sambal King' Khairul Aming sells RM1.2mil worth of 'dendeng' in just three minutes

PETALING JAYA: Entrepreneur and influencer Khairul Aming has managed to sell RM1.2mil worth of his new product online in just three minutes.

His new product, “Dendeng Nyet Berapi” priced at RM14.90 per packet, sold a staggering 80,000 units in just three minutes and 39 seconds when it was launched on Friday (Feb 2) night, mStar reported.

Dendeng, a local delicacy, is a type of dried meat product.

The sales were conducted online through TikTok Shop Malaysia, with the live session garnering more than 3.3 million views.

Khairul Aming, whose real name is Khairul Amin Kamarulzaman said the new product was launched three years after his maiden product “Sambal Nyet Berapi” was first sold.

Khairul Aming was the main winner in the inaugural TikTok Awards MY 2023.

Khairul won the “Creator Of The Year” award in the “People’s Choice” category, which is determined by public voting.