Online traffic to BBC Local news stories in England increases by over a fifth – BBC.com


This impressive growth is being driven by a number of key factors, including some big local stories
Audience figures just in show that online traffic to BBC Local news stories in England has increased by over a fifth.
That means that the number of unique browsers accessing the BBC’s local news stories each week has seen a 21% increase over the last 3 months compared to the same period last year.
In the period July-Sept 2023, an average 14.8m unique browsers each week accessed BBC Local stories in England – up 2.6m on the same period last year (21%), and 1.4m(10%) on the previous quarter.
The figures also show that an additional 745,000 unique browsers each day are accessing local stories on the BBC News site/app each day, up 23% compared to the same period last year (13% quarter-on-quarter).
This impressive growth is being driven by a number of key factors. We have delivered some big local stories, but there is also the additional investment in local online journalism across the week and the more frequent updating of stories across many areas. Finally, we have seen better use of live pages for the biggest stories across Local and, of course, greater prominence on the BBC News app.
Jason Horton, Director of Production – BBC Local, says: “These figures are testament to the hard work and dedication of our news teams across BBC Local. We talk about delivering great local value for all and now we are really showing how we can deliver it.
“As we continue to roll out with new Local Story Teams and our Investigative Teams the early signs of growth are really encouraging and there is more positive news to come.”
In Local Radio, new schedules have launched on 20 of our 39 Local Radio Stations with Humberside and Lincolnshire next to go on Monday 23 October and the East Midlands, South East and Yorkshire to follow early in November.
JK
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